David Beckham Deal With Sharpie
David Beckham, whose autograph is one of the most coveted in the world, will become a global ambassador for Sharpie in a fully integrated global marketing campaign that rolls out initially in the United States in early March and in the UK from May.
Sharpie, a flagship brand Newell Rubbermaid, will leverage the state of Beckham as an international sports star to increase awareness of Sharpie not only as the preferred autograph marker, but also its many creative uses.
"Like the Sharpie brand, David embodies individuality and creative expression," said Global President Sharpie business unit of Howard Heckes. "It's the rare athlete who transcends nationality and sport to attract worldwide attention, becoming the ambassador perfect for Sharpie marker users who are as passionate about the bold mark of a Sharpie as they are of color, variety and almost limitless uses of the product. "
Heckes says the agreement presented to Beckham in a global marketing campaign in key regions worldwide, including Europe, North America, Latin America and Asia Pacific.
"I have always enjoyed signing autographs for people, especially because I loved getting my heroes' signatures when I was younger, "said David Beckham." I love to use Sharpie markers, so that is a natural choice for me to work with them. "
Full details of the Sharpie-campaign of Beckham which will also include print and online advertising, promotion and support in the store, will be announced in May.
Sharpie has a long history of sports sponsorship in the United States. Among the elite athletes Sharpie has the name previously associated with the sound of NASCAR Dale Earnhardt Jr., Pro Football receiver Terrell Owens, Hall of Famer Steve Young and Howie Long, and legendary golfers Arnold Palmer and Gary Player. Many athletes use Sharpie markers to sign autographs because leave a bold, permanent mark.
For more information on how you can have your Sharpie pen mark for commercial or promotional use, contact with Stuart Warne on 01273 632592, email www.newellcocgpp.com b2b.sales @ newellco.com or visit.
About Sharpie ®
For over 40 years, Sharpie has been the popular brand of permanent markers associated with the autograph experience. Newell Rubbermaid Office Products Group, maker of Sharpie ® markers, is a world leader in the manufacture and marketing of writing instruments, art products and office organization and technology products, including brands such as known as Paper Mate ®, Sharpie ®, DYMO ® ® Parker, Waterman ®, EXPO ®, uni-ball ® and Rolodex ®, among others. Sharpie ® markers in place in the UK in 2007. The range comprises 12 Sharpie colors plus the new metallic silver and seven types of art including Sharpie retractable Sharpie Fine Point, Sharpie Mini Sharpie Twin Tip, Sharpie Professional Sharpie Sharpie Flipchart and CD / DVD Marker. For a number of stockists please http://www.sharpiebuddy.co.uk Sharpie visit.
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