1. Use a hand-written letter on your ad copy instead of text. Write the ad on a sheet of paper, scan it and publish the notice on its website. Adding a touch staff always increase your sales.
2. Post a list of famous and respected customers who have purchased from you on your copy of a file. People will think that if these people bought from you, they should also trust your business and buy their products. Make sure you get their permission first.
3. Show photos before and after their products in your copy of the website. THE PROBLEM show and then beside it, show the image of the resolution of the problem using your product.
4. Include an article or review has been written about you or your business with your ad copy. This will show people that your business is respected and will increase its credibility.
5. When you offer free bonuses in your ad copy, also list the dollar value beside each bonus. People feel they are doing a good business, besides adding value to your product.
6. Hiring a celebrity to support their product or service. Make sure the person is well known to your target audience. Include their picture and statements on your ad text.
7. Add your own image in the ad text. This will show the people who are not hiding behind your ad and increase your confidence. Also, include your contact information below the photo and a brief statement or quote.
8. Tell your potential customers in their ad copy that will donate a percentage of your purchase price to specific charity. This will show you really care about people. They can only buy your product to donate to charity.
9. Ask your potential customers a lot of yes and no questions in your ad copy. The questions should remind them of their problem and make them think about what will happen if you do not buy the product.
10. Tell your potential customers that receive a free prize if they find the five words in ad text that are misspelled or vice versa. The longer you can keep someone reading your copy of the possibility most of them a purchase.
About the Author:
Author Dan Brown has been active in internet marketing for the
past 4 years. Dan currently is working with the Zabang search
engine introducing their new affiliate program which is due out
Sept, 2005.
http://www.zabangaffiliate.com/
Article Source: ArticlesBase.com - Ad Copy Secrets Of The Rich And Not So Famous
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